Poker1 status report #001 (Caro blog)

  • By Mike Caro | Exit default content graphicEntry #9 (2010-06-02)

I greatly appreciate your early visits to the new Poker1 site.

Frankly, we weren’t anticipating that so many of you would drop by to watch P1 being built. Although we’re now about 55 percent functional (a rough estimate), most of the key pages and features remain to be implemented.


It’s time to deliver a progress report to you. As you might have noticed, I’m sharing our actual development documents (a change log and a daily to-do list) through links on the home page. Two long-time developers have already told me that this is a bad idea, because people don’t want to be reminded of glitches and problems being worked out behind the scenes. But I believe this helps build our family.

You see, this isn’t a typical web site. Ever since I became a hermit in the Ozarks, I’ve wanted to be able to share my life, my thoughts, and my teachings without leaving this serenity and isolation. Thus the new Poker1. So, why shouldn’t you know exactly what’s happening? How does it hurt? It might seem unprofessional by common web development standards, but so what? This is my only link to you, and I don’t want it to seem mysterious.

So, here’s where we stand as of today.

I’ve personally been adding content. Diane McHaffie, Mike Caro University of Poker’s director of operation, also adds content daily. Additionally, I’ve taken over the task of development, including all PHP programming, XHTML and CSS creation, and more. That’s because the old Poker1 site was left to the hands of a professional development team who accidentally added code that broke the functionality. I wasn’t able to administer my own site or add content for five years. I’m never going to let that happen again.


So, here I am, deep in the forest, doing it all myself — with the assistance of Diane and visitors who have generously pointed out glitches, such as Thomas Foster, Michael Hand, and others. Paint me stubborn, but this is my design (not popular with web designers) and my vision. You’ve always known I was weird, right?

We’re planning to announce a grand opening on September 1. It’s possible that date might get pushed back, but I’m still hopeful. You’ll always be kept informed of changing plans.

Meanwhile, our only announcements (other than mentions that I’m rebuilding the site in columns) have been: (1) Daily tweets pointing to selected entries from Twitter; (2) daily messages about the same content from Facebook; (3) a limited test of Google Adwords. Since I haven’t yet got around to developing pages on Twitter or Facebook, we’re not getting full “value” there.

Poker1 traffic during development

Anyway, here’s a report on current traffic.

March, 2010 (16th and after)
— Average daily site visits: 714
Average daily page visits: 2,830

We opened up the site without fanfare on March 16, so anyone wishing to witness our progress and mistakes could do so.

We had 716 visits that same day, probably generated through word-of-mouth curiosity. (There were 13 visits the previous day. Most likely those were associated with development efforts.) On March 30, we had 859 visits (the highest for the month — low for post-public opening was 595 two days earlier). We had anticipated an average of 200 visits per day during the development phase.

Total site visits (16 days): 22,132 prorated (11,423 actual)

High day: 859 (March 30)

Low day: 593 (March 22 — except for 15th and earlier)

Total page visits (16 days): 87,716 prorated (45,273 actual)

April, 2010
Average daily site visits: 1,016
Average daily page visits: 3,249

Total site visits: 30,486

High day: 1,895 (April 12)

Low day: 799 (April 2)

Total page visits: 97,489

May, 2010
Average daily visits: 1,359
Average page visits 5,651

In May, we began with 847 visits on the 1st and haven’t been under 1,000 in the 31 days since (including June 1).

Total site visits: 42,153

High day: 3,461 (May 25)

Low day: 847 (May 1)

Total page visits: 175,206

June began with 1,406 site visits yesterday (5,601 page visits)

Remaining tasks before grand opening

Here is our in-house, unedited to-do list of what still needs to happen before we can announce our grand opening…

  • Open forum and seed with at least three posts from me to stimulate early discussion
  • Add at least three one-minute audios to begin the series
  • Add at least three one-minute videos to begin the series
  • Add at least 200 more archived entries
  • Format and add poker statistics from existing MCU tables (only five are complete so far)
  • Put into place a plan for grand opening announcements and other ways to drive traffic to Poker1
  • Contact other poker, gambling, and general-topic sites about link exchanges and offer syndicated columns or audios to generate traffic
  • Plan Yahoo!, Bing, AdWords opening day blitz
  • Add all three Mike Caro vs. Doyle Brunson heads-up videos
  • Make all indexes work
  • MCU Gym – add explanation of what it is with possibly one or more training exercises in place
  • Add links to next entry at the bottom of all lectures and tests that are in a series
  • MCU library in main menu – complete links and indexes for articles and audios
  • Put up free online books, possibly including large portions of the original Book of Tells
  • Finish making Wiesenberg/MCU poker dictionary fully functional
  • Add rule books from casinos and other entities with permission to use
  • Create a pending section for MCU official poker rules that will be completed one-by-one with public discussion invited
  • Poker history articles – add entries and links to other recommended on-topic sites
  • Poker history museum – add pictures of ORAC (my artificially intelligent poker player, circa 1984) with accompanying explanatory entry
  • Poker history timeline — create and publish
  • Poker people / MCU Monuments of Poker — Add first three entries
  • Poker people / Poker profiles – begin with a dozen in-depth ones at grand opening
  • Yet More MCU – add something to get this started
  • Shop – fill in “about” and add all current products in categories with credit card processing functionality
  • Write and publish page or entry for Brain Trust methods section
  • Call experts  into session to create first new Brain Trust odds
  • Announce and publish first group of current Brain Trust odds
  • Add to older Brain Trust Odds section – legacy articles and audios for historical purposes
  • Write and publish “About” for Zone 2
  • Complete for Zone 2 (starting content): Current events, Press Releases, links to happenings
  • Complete for Zone 2 (starting content): Current News (updated daily with links and short descriptions of stories)
  • Complete for Zone 2: Gallery – Photos submitted by others, subdivide. Include MCU campus photos
  • Create for Zone 2: In Gambling – basic dictionary and say that it’s “going to grow”
  • Create for Zone 2: Gambling encyclopedia – say that it’s pending, but add two entries to begin
  • Complete for Zone 2: Gambling games and rules — descriptions and rules all major forms of gambling need to be added before launch
  • Create for Zone 2: Gambling history – brief overview; link to entries from sites
  • Complete for Zone 2: Gambling odds – create and link, also, to poker odds
  • Create for Zone 2: Gamblers and gambling-related people – capsule bios with possible links
  • Create for Zone 2: Gambling strategy – begin with at least 10 entries and provide links to other sites
  • Create for Zone 2: Inside Mike’s Mind — thoughts from essays, articles, and columns (include “Shadows in the Tent,” not actual title, plus selections from old “Caro on Gambling” book), two new commentaries on life
  • Create for Zone 2: Articles — two new entries
  • Create for Zone 2: Audios — two new entries
  • Create for Zone 2: Videos — two new entries
  • Create for Zone 2: Links — choose ones to add from still-operating sites on the old Poker1 list and new recommendations
  • Complete for Zone 2: MCU Press Package – add questions most frequently asked, link to bio, opinions, quotes (with links to entries discussing what I mean), contact information, artwork (including photos) for download, endorsements of me, MCU, and Poker1, and interview aids (topics I’m ready to discuss, with my likely answers to common questions)
  • Create for Zone 2: Yet More Zone 2 – add various things, including Table Rock Lake description and why I moved to the Ozarks
  • Select and add content or special widgets for right sidebar to make it approximately equal in length with left sidebar
  • Fill in all pages, entries, or other gaps in main menu, so structure is complete and some starting content is in place for each selection
  • So, now you’re up to date. — MC

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    Mike Caro

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    Known as the “Mad Genius of Poker,” Mike Caro is generally regarded as today's foremost authority on poker strategy, psychology, and statistics. He is the founder of Mike Caro University of Poker, Gaming, and Life Strategy (MCU). See full bio → HERE.


    2 thoughts on “Poker1 status report #001 (Caro blog)”

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    1. For a momenty there I thought something was definitely wrong with my monitor. I was not seeing any colors on the website. Hehe… I realized after a few seconds that it’s all done in gray. Quite a unique color scheme I must say! :D

      1. Hi, Mike —

        Hope you adapt to the gray-scale and that your monitor enjoys a long, productive life.

        Thanks for making your first comment and joining our Poker1 family.

        Straight Flushes,
        Mike Caro

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