You should be very reluctant to bet a marginally strong hand into a consistent bluffer. You’ll often make more money checking and calling. (Note, though, that if the bluffer will not bet most losing hands he would have called with, you should bet.)
Known as the “Mad Genius of Poker,” Mike Caro is generally regarded as today's foremost authority on poker strategy, psychology, and statistics. He is the founder of Mike Caro University of Poker, Gaming, and Life Strategy (MCU). See full bio → HERE.