It’s often important to play aggressive poker and establish a dominant image. However, you should sometimes abandon your aggressive play when you’re losing. That’s because other players unconsciously feel they can beat you. They then become inspired and play better. This little understood concept means that your normal value bets and raises will suddenly be unprofitable! One of the great secrets to poker strategy is that you can play much more aggressively when your opponents are intimidated by you than when they’re not.